CATEGORY: Visual Identity, Advertising

Where comedy club meets improvisational theatre, our brand takes inspiration from ‘Mary Had A Little Lamb’ and embraces the unconventional. We encourage audience participation, including heckling and the throwing of rotten food at our unwitting actors, who are randomly selected from the crowd, invoking a sense of schadenfreude.
What does Schadenfreude mean?
pleasure derived by someone from another person’s misfortune.