


The campaign aims to raise awareness about the issue of light pollution, which affects over 80% of the world's population. Using type to create ASCII imagery that represents the stars in our night sky, with each character symbolising a single star. By creating this unique visual representation, the project seeks to make people notice the impact of artificial light pollution on our night skies, which often goes unnoticed. Through this approach, the campaign hopes to encourage individuals and communities to take action towards reducing light pollution and preserving our natural environment.